Curated Lists/Bride Fashion

The 32 Best Places To Buy Your Wedding Dress Online

10 Best Places to Buy Your Wedding Dress Online – Net-a-Porter Lela Rose 2019 Wedding Dresses
Gowns & Photo by Lela Rose available on Net-a-Porter

Wondering where to buy the wedding dress of your dreams, and if you can find it online? Let’s hand over our guide of the most trusted sites and bridal designers – the upper echelon of modern wedding day fashion. (And yes, even at affordable wedding dress prices!)

Elopement dresses, silk wedding gowns, and casual short dresses – we’re letting the dress designers lead us straight to the altar of bridal fashion.

It’s true we love the experience of shopping in a bridal salon, but there’s no denying the advantage of shopping for your wedding dress online. Love a trendy designer from across the globe that’s not carried in your local bridal salon? You may be able to buy directly online. And what’s more, online retailers like Net-a-Porter & Moda Operandi offer high-fashion, designer gowns off the runway for brides looking for the ultimate fashion statement.

All of this means: You don’t need to visit stores in real life anymore to find your perfect wedding dress!

With this online wedding shopping guide, you can find your ceremony dress, reception party dress, elopement dress, or anything else you’ve been searching for to complete your wedding looks. We’ve curated our top thirty favorite online shops that make wedding dress shopping easy, at every price point and for every style.

Where to Buy Wedding Dresses Online

If you want to skip the reviews & get straight to shopping, here’s our trusted bridal shop list:

1. Etsy
2. Net-a-Porter
3. Moda Operandi
6. Reformation
7. Fame & Partners
8. Nearly Newlywed
9. Still White
10. ShopBop
11. Shona Joy
12. ASOS
13. LoveShackFancy
14. Free People
15. The Outnet
16. Revolve
17. LOHO Bride
18. Grace Loves Lace
19. Galia Lahav
20. The Own Studio
21. Kamperett
22. A.B. Ellie
23. Kaviar Gauche
24. Shop Gossamer
25. Daughters of Simone
26. Needle & Thread London
27. Lyra Vega Bridal
28. Zoe Rowyn Bridal
29. Fifth & Welshire
30. Bec + Bridge
31. Torrid
32. Arcade Vintage Boutique

See Also: The Best Places to Buy and Sell a Second Hand Wedding Dress

10 Best Places to Buy Your Wedding Dress Online – Etsy Mywony Bridal Tulle Wedding Dress
Gown by Mywony Bridal available on Etsy
10 Best Places to Buy Your Wedding Dress Online – Etsy Mywony Bridal Embellished Wedding Dress 2
Gown by Mywony Bridal available on Etsy


Price range: $150+

Etsy has a little bit of everything: non-traditional, colorful, whimsical, vintage, and plenty of embellishments. Even more, you can find ready-to-wear gowns & custom made pieces in just about every price range!

There are bold laces for the bohemian brides, blush tones or blue colors for the playful brides, and dainty lace details and beading for the unique bride. We love just how personalized these pieces are, handmade with love.

Are you a wild bride looking for a little color? Shop our 20 favorite romantic wedding gowns on Etsy in dreamy colors. You can find our 15 favorite Etsy wedding dress designers here.

Visit Site

Romantic and Whimsical Etsy Wedding Dresses in Dreamy Colors – Mywony – open back lave wedding dress 3
Gown by Mywony Bridal available on Etsy


Price range: $500 – $5,000

These ready-to-wear gowns and designer pieces are all beautifully curated for the sophisticated bride.

From classic looks with simple and clean lines to more avant-garde party pieces with overstated ruffles and sequins, this site is a compilation of our dream luxe designer looks. Their site is updated three times a week, so you can keep coming back to see what else speaks to you and your bridal vision.

Noteworthy designers include Jenny Packham, Reem Acra, Temperley London, Rime Arodaky, Lela Rose and Needle & Thread – with some gowns starting at about $500! It’s no surprise this is one of our favorite trusted online wedding dress sites.

Visit Site

Rime Arodaky Bridal Pantsuit – Where to Buy Your Wedding Dress Online 2022 – Bridal Musings
Bridal Pantsuit by Rime Arodaky

Moda Operandi

Price Range: $100 – $11,000

Trendsetting brides looking to turn their wedding aisle into a fashion week catwalk look no further than Moda Operandi.

The pinnacle of fresh from the runway fashion, Moda Operandi allows you to preorder the freshest of styles from the fashion world’s top designer. Yes, you can wear an Oscar de la Renta wedding dress and yes, it’s as simple as ordering online from your home. Did you fall in love with Kitty Spencer’s five Dolce & Gabbana wedding dresses? Plan your own D&G bridal moment on Moda Operandi.

The trusted designer fashion website has a ‘For The Bride‘ edit curating the top designer wedding gowns & short wedding dresses, bridal pantsuits & wedding accessories.

Visit Site

Kitty Spencer Dolce and Gabbana Wedding Dress – Where to Buy Your Wedding Dress Online
Kitty Spencer wearing Dolce & Gabbana photographed by German Larkin


Price range: $170 – $29,000

For the little girl who old-school cut & paste fashion collages from Vogue magazines as a kid (like our editor, Claire!), you’ll want to take a look at the gowns listed on runway-ready MATCHESFASHION.

Featuring feather-adorned Saint Laurent minis, lavish Valentino gowns, ultra-cool Rodarte separates & radical Alexander McQueen bridal suits – this online retailer offers high-end & fashion-forward wedding gowns. Avant-garde brides will rejoice over the collection of cool shapes & textiles. After all, you’re not the kind of gal that does the traditional salon shopping anyway, right?

Visit Site

Rodarte Wedding Dress – Where to Buy Your Wedding Dress Online
Rodarte Wedding Dress


Price range: $200 – $3,000

BHLDN’s style is playful and modern with an air of something heavenly. They feature gowns ranging from romantic laces to darling short wedding dresses. We also love their featured capsule collections with some of our favorite designers (like current collaborations with Jenny Yoo, Fame & Partners, and Riki Dalal!) You can even find affordable Watters label gowns listed on their site.

If there isn’t a BHLDN location near you then shop online and take advantage of their easy 30-day return policy. Pieces start at only $200, making it a great way to shop for any price point.

Visit Site

Wtoo Watters BHLDN – Where to Buy Your Wedding Dress Online 2022 – Bridal Musings
Wtoo Watters gown photographed by Katherine Rose


Price range: $200 – $500

Another modern online shop we love, Reformation makes wedding shopping for you and your bridesmaids effortless. Their pieces are ideal for a cool city bride, a casual backyard wedding bride, or any bride looking for high-style and simplicity.

Visit their “Wedding” section for classy and timeless pieces, and coordinate with your bridesmaid besties for other colorful flowy styles. We love their uncompromising quality, natural silk wedding dresses, and their focus on being eco-friendly in a fast-fashion world.

Visit Site

The Best Bridal Salons in NYC – Reformation 2
Gowns by Reformation

Fame & Partners

Price range: $200 – $500

While we’ve shared plenty of their gowns on BM, Fame & Partners are a major love on our list because they are customizable and nearly zero waste company. These pieces are made-to-order and essential for the contemporary bride. This is another excellent site to shop for affordable wedding dresses online.

Shop their bridal section, and keep in mind that nearly every one of their gowns on the site for all occasions is available in “ivory.” We encourage you to play around on their site and start designing your perfect dress.

Visit Site

Nearly Newlywed

Price range: $200 – $5,000

This site has the best bridal shopping for new AND preowned wedding dresses. Filter through options that are important to you like price points, silhouettes, and designers. Whether that means you find your perfect dress that has been discontinued, or you score a designer piece for a major discount, you can customize your search. This is a gold mine for affordable wedding dresses!

You can even shop their collection of jewelry and accessories for a complete bridal look.

Visit Site

Valentino Wedding Dress – Where to Buy Your Wedding Dress Online
Wedding dress by Valentino

Still White

Price Range: $10 – $30,000+

A more ‘worldwide’ online consignment store, Still White is a massive platform of real brides & bridal salons selling floor samples, preowned & brand new couture wedding gowns.

We love is how easy their site is to use. You can shop & explore the site based on designers you love, size, silhouette, sleeves, neckline, length, back, colors, fabrics…it goes on and on! Sort the database by “Biggest Saving” finding gowns literally at 99% off their market price.

Best of all, if you’re looking for a particular dress or designer to appear on sale, you can set up alerts for that designer so you’ll get an email when a new dress is listed.

Visit Site

Ciara and Russell Wilson Wedding
Ciara and Russell Wilson's Wedding


Price range: $200 – $2,000

This site features playful and chic designer looks starting at just $200! ShopBop is also a must for anyone shopping for short wedding dresses online.

These dresses are light and airy, doused in sequins, sparkle, or cheerful bows and ruffles. Go from the courthouse to your reception in any of these polished styles. Their collection of dresses is also ideal for elopements, second looks, or any bride on the go. (With looks from Marchesa Notte and Zimmermann, to name a few!)

Visit Site

Marchesa Wedding Dress – Where to Buy Your Wedding Dress Online 2022 – Bridal Musings 2
Wedding dress by Marchesa

Shona Joy

Price Range: $150 – $545

Whether you’re searching for the perfect micro wedding, minimony or elopement wedding dress, or you just happen to be a romantic, casual bride – Shona Joy is about to be your wedding dress bestie.

Translating their sexy & effortless RTW silhouettes into bridal stunning fabrics that look like liquid silk, Shona Joy has made the dream wedding dress collection for the fashion-forward bride looking for an affordable wedding dress. Find flowing, bias-cut silk wedding gowns with beautiful trains, bridal separates with tie tops & wide-leg pants and a number of midi and shorter wedding dress styles.

The best part is, all of these dresses could so easily be worn for years and years to come as sexy resort-wear for that Post-Covid honeymoon.

Visit Site

Shona Joy Silk Wedding Dress – The Best Places to Buy Your Wedding Dress Online – Bridal Musings 2


Price range: $40 – $400

ASOS is the perfect online site for the bride swept up in romance. It’s ideal for brides with shorter timelines, or for anyone searching for elopement wedding dresses. They also make returns easy (and free!) so you can exchange sizes or return anything that doesn’t work out.

We’re loving the size-inclusive styles, with options for curvy, tall, and petite shapes. They have pieces that range from more trendy statement-making looks to classic and clean pieces. But regardless of design, everything about these white dresses has an element that feels playful.

If you’re trying to find cheap wedding dresses online, ASOS is definitely a great place to buy budget-friendly and affordable wedding dresses on the web.

Visit Site

ASOS – Where to Buy Your Wedding Dress Online 2022 – Bridal Musings 2


Price Range: $300 – $2,000

Dreaming of the perfect cottagecore wedding dress? LoveShackFancy has every angelic cotton lace bridal dress you could ever think of.

The cult dress designer’s collection of casual wedding dresses conjures up images of meadow weddings & flower crowns. Just filter their dress section by white and you’ll find darling short wedding dresses for your minimonies & long white maxi gowns fit for any wedding style – fancy or casual.

Visit Site

LoveShackFancy – Where to Buy Your Wedding Dress Online 2022 – Bridal Musings 2

Free People

Price range: $60 – $500

While this isn’t your standard wedding dress shopping experience, we love their signature rock-n-roll meets laid back style.

Find white dresses perfect for a beachy bride, honeymoon vacation, or a playful and flirty bachelorette look. Natural fabrics, embroidery, crochet, and drapey elements encapsulate Free People’s dresses. Toss tradition to wind, babe, because adventure awaits!

Visit Site

Where To Buy Wedding Dresses Online Free People Rosa Strapless Boho Maxi Dress

The Outnet

Price range: $200 – $10,000

If you’re a bride looking for a designer wedding dress at a significant discount, The Outnet may be for you. Find something glamorous for your wedding and score a stylish piece for your bridal shower, too!

Search by specific designers or by style to narrow down your vision. Or, check out their wedding shop for some of the coolest designer white dresses. It’s a trusted site for designer looks, with many gowns at 50 percent off or more!

We’ve even crafted a list of editor’s picks from the site’s current selection of discounted designer gowns.

Visit Site

Where to Buy Wedding Dresses Online – Chiara Ferragni Dior Wedding Dress
Chiara Ferragni in Dior photographed by David Bastianoni.


Price range: $200 – $1,200

Looking for sexy dresses or designer pieces with a twist? Plunging necklines and low backs adorn these pieces in true Revolve fashion – they’re for the bride looking to make a statement.

Check out their Little White Dresses section to find head-turning pieces for before or after the big day without breaking the bank.

Visit Site

Where to Buy Your Wedding Dress – Revolve Wedding Dress

Loho Bride

Price range: $250 – $4,800

Loho Bride is 100% in a League of Her Own. With two immaculate shops located in California, now anyone can become a Loho bride by visiting their dreamy online store! Here you can find mini dresses, jumpsuits, and the coolest accessories.

Some pieces are made-to-order, giving you the expected lead time, and some gowns are ready to purchase and ship immediately. This shop is perfect for the bride who transcends labels or convention.

It should come as no surprise that the owner, Christy Doxtator, has an eye for style that is unmatched! (Check out some of her expertise from Fashion Week, here!)

Visit Site

Where to Buy Your Wedding Dress – Loho Bride – Odylyne the Ceremony Mini Caspian Dress 2
Dress by Odylyne the Ceremony

Grace Loves Lace

Price range: $1,200 – $3,200

Style and comfort are equal partners in this luxurious match made in lace-y heaven. Grace Loves Lace mixes their signature stretchy fabrics with sexy fits at a price attainable for any bride. This is the ultimate haven for open back wedding dresses and lace long sleeve wedding dresses.

Their site offers made-to-order and ready-wear pieces, so no matter how long or short your timeline, you can make a Grace Loves Lace gown your own. Your order is processed along with the help of their expert online stylists to ensure you achieve the perfect fit customized with your exact color and style details in mind.

All gowns are ethically made in their Australian headquarters – just one of the endless reasons we love them!

Visit Site

Galia Lahav

Price Range: $2,195 – $10,750

With lavish gowns sparking the imagination of brides around the globe, we’re thrilled to share that you no longer have to visit a coveted Galia Lahav stockist in person to shop their breathtaking GALA & Pret-a-Porter collections.

Every season we’re enchanted by Galia Lahav’s inspired wedding dress collections. Always offering brides a chance to make a powerful statement as they walk down the aisle, each and every dress exhibits an attention to detail that is nearly unparalleled in the bridal space.

Offering free shipping worldwide on both their GALA made-to-order gowns & Pret-a-Porter styles, you can now be a Galia angel no matter where you live. Selected styles are even available with a two week turnaround time. making your elopement wedding dress dreams possible.

Visit Site

Stunning New 2021 Gala X Wedding Dresses by Galia Lahav – Bridal Musings – G-502-F

The Own Studio

Price Range: $1,160 – $3,410

Dub this one a “Claire Favorite”, our Editor-in-Chief has been inundating the Bridal Musings group chats with every single gown by The Own Studio. And rightly so! Our latest bridal designer discovery from the UK has the team spellbound by their unique take on the sexy, silk wedding gown.

Not just another bias-cut slip dress, The Own Studio has created a collection of silk wedding gowns that feature one-of-a-kind detail and avant-garde silhouettes. Take Style 023 for example. This would-be-halter-gown features illusion paneling and eye-catching sleeves – a sleek bridal style we truly haven’t seen before. Or Claire’s favorite Style 017, which is a smooth satin silk halter that reveals the most unexpected & stunning scarf tie & keyhole back.

Visit Site

The Own Studio Silk Wedding Dress – Where to Buy Your Wedding Dress Online 2022 – Bridal Musings 2


Price Range: $315 – $1,900

How many times has a Kamperett wedding dress sat in my shopping cart until I’ve reminded myself “You’re already married”? Too many times.

Kamperett, the San Francisco fashion house that marries California-cool-girl fashion with cottage-core romance, offers brides a chance to buy a stunning wedding dress they can wear again, again and again. Crafting ethereal organza gowns & sexy silk slip wedding dresses, these pieces are for the hopeless romantic ready to dive straight into her honeymoon post-ceremony.

Affordable, re-wearable, ethically-made & wholly sustainable, Kamperett is a knockout in price, style & modern bride values.

Visit Site

Kamperett Adelaide Silk Wedding Dress – 30 Best Places to Buy Your Wedding Dress Online

A.B. Ellie

Price Range: $600 – $4,400

The artful & chic wedding accessories designer, A.B. Ellie, has just launched a section of their online store with exclusive Little White Dresses & separates from some of our favorite indie bridal designers.

While this is likely the smallest shop & most “boutique-y” option on our list, we have high hopes for this edit that includes dresses and bridal looks perfect for the Covid-era of smaller, casual weddings. If you’re a bride who wants something less formal or shorter length for your Minimony but don’t want to sacrifice quality or style you’ll be thrilled by the casual couture options.

It goes without saying we think this handmade silk wrap dress by The Law Bridal would be perfect for your wedding-day look & wardrobe for decades to come.

Visit Site

The Law Bridal A.B. Ellie – Where to Buy Your Wedding Dress Online 2022 – Bridal Musings 2

Kaviar Gauche

Price Range: $460 – $6,660

German fashion house Kaviar Gauche stole our attention at the end of 2020 with their incredible bridal collection, Cloud 9.

Aware of the quickly-changing bridal world – with Covid-19-era weddings adding smaller events & garnering a need for alternative dresses shoppable online – Kaviar Gauche created a civil line that allows brides to make a big statement even with a mini dress (and mini budget!)

Find drama with even the smallest of dresses, adorned with twirl-worthy fringe and eye-catching silhouettes. The collection includes all the needs of a 2022 bride: mini shorts and dramatic overskirts, tailored pants and sexy bridal blazers, jumpsuits, midi dresses, to-die-for minis & even a modern ballgown.

Their past collections, also shoppable online, include even more lavish embellishments ready for your bigger event, hopefully soon to come.

Visit Site

Kaviar Gauche Cloud Nine Mini Wedding Dress – 30 Best Places to Buy Your Wedding Dress Online

Shop Gossamer

Price range: $100 – $2,000

Looking for something wild and truly one-of-a-kind? This perfectly curated online shop is one of our vintage favorites and should come with a warning: you will fall in love.

Shop Gossamer has a stunning assortment of antique gems ranging from the 1920s to the 1980s in the most lovely ivory, soft blushes, or nude tones. Breathe life into a vintage find (or vintage Oscar De La Renta!) and let any of these dresses party one more love-filled evening.

And take note – this shop also creates some of their own custom pieces, made to order, inspired by the beautiful styles of yesteryear.

Visit Site

Where to Buy Wedding Dresses Online – Shop Gossamer Vintage Wedding Dress

Daughters of Simone

Price range: $1,500 – $2,400

Fusing together the energy of the headstrong bride mixed with soft and bold details, Daughters of Simone was born.

Their signature style uses scalloped crochet laces, buttery silks, and ribbons and bows in the most imaginative designs. These pieces are truly free-spirited in craft and mantra. Designed with inspired silhouettes of the 1970’s for the independent woman of today, rebellious brides will rejoice in the cut-out details, open backs, and extravagant sleeves.

Take a look at their try on at home program and find your dream dress!

Visit Site

Daughters of Simone

Needle & Thread London

Price range: $700 – $1,200

Come gasp along with us at these beautifully embellished looks! Vintage lovers, this is your playground. While these dresses are new designs, they don flounces and fringe and the most decadent beading of the decades past.

We love the ombre tones and unique necklines, the sheer sleeves, the layers – every detail is divine. If you want a little color, texture, or that extra sparkle, then you’ve met your match. Pair these gowns in an outdoor garden, in a historical city setting, or with a swanky evening vibe.

Visit Site

Where To Buy Wedding Dresss Online Needle and Thread Pearl Rose Long Sleeve Bridal Gown

Lyra Vega Bridal

Price Range: $600 – $1,200

Let us introduce Lyra Vega Bridal, designed for the practical, resourceful, and forward-thinking bride. Lyra Vega is founded on the belief that you can look beautiful on your wedding day without breaking the bank – something we’ve always believed, too!

They’ve made a point to cut out designer markups and retail costs to pass along the savings to brides. These high-quality made-to-measure wedding gowns fall under $1,200, landing these into our affordable wedding dresses category.

And they aren’t just inclusive with pricing, but inclusive with design, sizing, and style. They use intricate embellishments, luxurious fabrics, and timeless details to create pieces that transcend time. All Lyra Vega gowns are made-to-measure. This means the dress will be fit to you, rather than you fitting into the dress. A huge designer bonus without the added custom price tag.

Visit Site

Where To Buy Wedding Dresses Online Lyra Vega Bridal Thea Mermaid Beaded Wedding Gown

Zoe Rowyn

Price range: $1500 – $2,000

Zoe Rowyn bridal rescues us all from basic wedding gowns. Say hello to minimalist, silk wedding dresses unlike you’ve seen them before.

Pieces transform from a bias-cut slip dress into a delicious, organza-adorned art piece. And sumptuous silk wedding gowns dance with ruffles and bows, combining sophisticated form with luxurious fluidity. The collection is so sublime, you’ll have to see them to believe.

Their team of expert seamstresses make each piece by hand to your exact measurements, with no fittings necessary. That means your gown is crafted to perfection, and delivered worldwide within one month. So, even if your timeline is short, you can still have a luxurious, designer gown.

Visit Site

Where To Buy Wedding Dresses Online Zoe Rowan Bridal Celine Silk Long Sleeve Wedding Dress

Fifth & Welshire

Price Range: $120 – $525

You’ll want to wear these wedding pieces again & again. And thanks to designer Kai Petty’s modern approach to bridal, each of Fifth & Welshire’s wedding dresses, jumpsuits, blazers & separates are meant to slip flawlessly into your everyday wardrobe.

Not only is this modern wedding dress collection a sustainable addition to your closet, it’s wholly approachable as well. With nearly every piece landing under $525, Fifth & Welshire gifts brides an affordable fashion statement.

Visit Site

Fifth and Welshire – Where to Buy Your Wedding Dress Online 2022 – Bridal Musings 2

Bec + Bridge

Price Range: $220 – $420

Long been our go-to for wedding guest wardrobes & bridesmaid dresses, Bec + Bridge’s wedding dress edit is just as effortlessly sexy & affordable as their bridal party attire.

Australian-made, Bec & Bridge offers much of their trendy line of minis, midis, separates & gowns in shades of ivory, champagne & white, meaning your favorite Bec & Bridge silhouette comes in a classic, wedding-ready hue.

We’ve long loved the glamorous cowl-neck Moon Dance gown & think the one-shoulder Dreamer Asym dress would be so perfect for the bride on the hunt for a gown equally casual as it is sexy.

Visit Site

Bec and Bridge Wedding Dress – Where to Buy Your Wedding Dress Online 2022 – Bridal Musings 2


Price range: $100 – $200

Torrid isn’t only focused on streetwear fashion! Their online wedding section is here for curvier brides wanting a simple and feminine no-fuss gown. Their website even lets you select which fit model you want to see the dress on – which makes envisioning the dress on you even easier.

Visit Site

10 best places to buy your wedding dress online – Torrid 2
Gown by Torrid

Arcade Vintage Boutique

Price Range: $200 – $1,100

We unleash this treasure trove of vintage bridal gems from our friends down under. Arcade Vintage Boutique curates a gorgeous wedding dress collection alongside their everyday wear, from luxuriously beaded 1920s dresses to long-sleeved lace gowns from the 1970s. With new collections of vintage wear arriving periodically, you always have a chance to find a one-of-a-kind wonder.

One thing we truly love about Arcade Vintage Boutique is that they photograph their bridal collection on-location rather than in-studio. We find that often it’s hard to “imagine yourself” in a vintage gown on your wedding day when they’re normally photographed on mannequins or in-studio catalog shots. Arcade goes the extra mile to show you how beautiful & special these gowns will make you feel on your wedding day.

PS: for brides looking for the perfect, vintage cape, this lace bridal jacket has the most incredible train!

Visit Site

Arcade Vintage Boutique Wedding Dress – The Best Places to Buy Your Wedding Dress Online – Bridal Musings
10 Best Places to Buy Your Wedding Dress Online – Etsy Mywony Bridal Blue Tulle Wedding Dress
Gown by Mywony Bridal available on Etsy

Need more wedding dress ideas? Get inspired on our Wedding Dresses Pinterest board & shop through our favorite wedding dress designers on Etsy.

Share this